B2C Blues: Can You Really Change How It Works? Let’s address the “break the system” elephant in the room: B2C (Business-to-Consumer) isn’t an ancient prophecy—it’s just how businesses hawk goods directly to you, me, and everyone with a credit card and low impulse control. But sometimes your B2C approach starts to feel stale. Sales drop, ads flop, … Read more
B2C Intermediary Business Models: The Gatekeepers of American Shopping Cue the infomercial voice: “Ever dreamed of starting a business where you don’t need to make anything, own anything, or even see what you’re selling? Introducing…the B2C intermediary model!” Welcome to the marvelously modern hustle where you earn money just for playing matchmaker. Grab your coffee—let’s dig … Read more
Meet the Elusive B2C Customer: AKA, Basically Everyone Let’s clear things up: B2C (Business-to-Consumer) customers are the everyday humans companies chase with ads, coupons, and not-so-subtle email blasts. They’re the snack-buyers, phone-scrollers, and midnight shoppers who keep the consumer economy spinning—one impulsive click at a time. In other words: if you sell a product or service directly to … Read more
Welcome to the Digital Arena for Adult-Size Commerce Forget lemonade stands and Etsy shops—B2B (Business-to-Business) websites are where companies go to argue politely over invoices, bulk order toner, and score deals on a thousand ergonomic chairs. Wondering what these digital behemoths are actually for? Ready to launch your own, or just want to know what … Read more
The Big Reveal: B2B Prime in Plain English B2B Prime—also called Amazon Business Prime or simply “Business Prime”—is Amazon’s ultimate corporate power-up subscription. Think of it as regular Prime, but pumped full of features for businesses who want to buy office printers, bulk pens, 800 birthday cakes, and perhaps a forklift… all before lunch. Unlike … Read more
Welcome to the World of B2B Sales: It’s Not Just PowerPoint Karaoke Picture this: You’re not selling yoga mats to yoga moms. You’re convincing Brenda in Procurement, Steve in IT, and that one guy who never answers emails why their company desperately needs your cloud software, conference tables, or industrial sprockets. B2B (Business-to-Business) sales is when one business … Read more
Welcome to State Farm’s B2B World: Insurance for the Big Leagues You probably know State Farm as the good neighbor who insures your car and your home, and maybe even encourages you to stop texting while driving. But did you know State Farm also runs a business-to-business (B2B) operation? That’s right, beyond your typical policy, they’re locked … Read more
Welcome to SaaS Land: Where Everyone Pays Forever You’ve probably heard people toss out “SaaS” (Software as a Service), B2B, and B2C in awkward strategy meetings or coffee-fueled startup pitches. But what do these magical acronyms really mean for us mortals who mostly just want software that works and doesn’t steal our lunch money every month? Let’s … Read more
Welcome to the Sales Identity Crisis Let’s face it—nothing says “I’m a modern business owner” like not knowing whether you’re wooing other companies (B2B) or charming everyday shopaholics (B2C). Don’t worry. You’re not alone; even seasoned execs sometimes think B2B is an acronym for “Back to Basics.” If your team is splitting hairs over who … Read more
The Delusion: “Just Make an Alibaba” You woke up, drank a protein shake, and figured: “How hard could it be to build the world’s biggest online bazaar?” A couple freelancers, some open-source magic, and poof—billionaire status! Reality check: Alibaba is the heavyweight champ of business-to-business (B2B) eCommerce, and making a clone means juggling tech, design, … Read more