Welcome to SaaS Land: Where Everyone Pays Forever You’ve probably heard people toss out “SaaS” (Software as a Service), B2B, and B2C in awkward strategy meetings or coffee-fueled startup pitches. But what do these magical acronyms really mean for us mortals who mostly just want software that works and doesn’t steal our lunch money every month? Let’s … Read more
Welcome to the Sales Identity Crisis Let’s face it—nothing says “I’m a modern business owner” like not knowing whether you’re wooing other companies (B2B) or charming everyday shopaholics (B2C). Don’t worry. You’re not alone; even seasoned execs sometimes think B2B is an acronym for “Back to Basics.” If your team is splitting hairs over who … Read more
The Delusion: “Just Make an Alibaba” You woke up, drank a protein shake, and figured: “How hard could it be to build the world’s biggest online bazaar?” A couple freelancers, some open-source magic, and poof—billionaire status! Reality check: Alibaba is the heavyweight champ of business-to-business (B2B) eCommerce, and making a clone means juggling tech, design, … Read more
Welcome to B2B: Where the Cash Flows Are Wide and the Sales Cycles are Wild B2B stands for “business-to-business,” the grown-up version of lemonade stands swapping supplies instead of just selling to random neighbors. Forget warm fuzzy consumer ads—here, it’s PowerPoint gladiators battling for million-dollar deals. B2B like a boss? Yes, but only if you … Read more
A Sarcastic, Humanized Guide for Hungry, Ambitious Americans The Mystery of “B2B Bistro”: Are We Eating Businesses for Lunch? Let’s address the chef’s special up front: B2B Bistro is not, sadly, a secret speakeasy where shaved CEOs serve you overpriced synergy sliders. In fact, “B2B” stands for “Business-to-Business,” which is any transaction between two companies, while “bistro” … Read more
The Ultimate Humanized (and Sarcastic) Guide for American Go-Getters Level 1: The “I Googled This Once” Stage So, you want to master B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing. Turns out, you can’t just download expertise from the cloud—or conquer it during a bathroom break. But don’t worry! There are endless resources, courses, and “marketing gurus” … Read more
Ever wondered what B2B and B2C mean—beyond their mysterious presence in every business “thought leader’s” LinkedIn post? Let’s break it down, sarcasm mandatory, so you can finally know which category your “dog yoga mat” startup falls into. What Is B2B? (Business-to-Business) If you think businesses only sell to those pesky humans called “consumers,” think again. … Read more